Tetra’s tradition of innovation started more than 50 years ago in Melle, Germany, where Dr. Ulrich Baensch founded the company (Tetra Werke) and pioneered the development of flake fish food –– an innovation that revolutionized the industry. At the time, growing and harvesting food for your fish was a painstaking process. The advent of flake fish food not only made feeding your pet much easier. It opened the way for more people to own an aquarium.
Today, our biologists, chemists, and nutritionists continue to study and discover what keeps fish, reptiles, amphibians, ponds –– as well as aquatic plants–– thriving through a long, healthy life. Our focus remains on pioneering the development of innovative products, such as AquaSafe®, SafeStart®, ReptoHeat™, and ColorFusion Décor and LED lighting, just to name a few.
At Tetra, we’re dedicated to helping seasoned hobbyists and beginners alike enjoy a successful, life-long aquatic experience. We want to keep opening the way for more people to get involved, participate, and benefit from its rewards. Our goal is to reenergize the category by reinventing it –– building fish-, reptile-, and pond- keeping confidence, one innovation at a time. After all, we’re not just biologists, nutritionists, and chemists. We’re hobbyists, too.